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Disclaimer: This article contains AI translations and should only be used as reference. Contact Cobo’s support team through help@cobo.com if you have any questions.
The merchant management function is designed to provide flexible fund management solutions for your business. Whether you are a collection-on-behalf-of platform serving multiple downstream merchants or an independent merchant managing multiple business lines, you can achieve refined business management through this function, including:
  • Exclusive configuration: Configure exclusive developer fees/rates for each merchant to achieve automated revenue sharing
  • Independent funds: Manage fund balances separately for each merchant to ensure fund security and isolation
  • Exclusive data: View corresponding transaction records to achieve independent data management

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Fund allocation mechanism

Cobo maintains revenue and expenditure records for two types of funds: merchant funds and developer funds. After a payer completes a payment, the system automatically allocates funds to the corresponding merchant balance and developer balance based on the merchant associated with that payment and its developer fee rate.
For a more detailed introduction to the fund allocation mechanism, refer to Funds allocation and balances.

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Practical application scenarios

Each merchant represents an independent payment collection entity. Merchants can be different stores on an e-commerce platform, different business lines of a direct-to-consumer website, or other business units that require independent accounting.

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E-commerce platform serving multiple merchants

An e-commerce platform creates independent merchants for each merchant and sets differentiated rates based on different product types:
  • Merchant A (Electronics): Set a 2% developer fee rate
  • Merchant B (Clothing): Set a 1.5% developer fee rate
  • Merchant C (Books): Set a 1% developer fee rate
The platform can view the transaction data and balance of each merchant in real time to achieve differentiated charging and refined management.

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Multiple business lines management for DTC websites

A DTC website operates multiple business lines and creates independent merchants for each business line to achieve fund isolation and independent accounting:
  • Main site sales: Serves the B2C business line and processes payments from individual consumers on the main site
  • Wholesale business: Facilitates B2B customer management and wholesale data analysis
  • Overseas business: Meets cross-border compliance requirements and exchange rate management
This architecture achieves fund isolation, independent accounting, and refined operations for different business lines.

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Merchant creation and configuration

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